TRADERS are being urged to get behind this year’s Hessle Road pram race.
Since the event was reintroduced in 2009, organisers have said not all shops and businesses have got into the spirit of the event.
FAST ‘N’ FURIOUS: Participants in last year’s Hessle Road Pram Race. Picture: Jack Harland
But now the Hessle Road Pram Race Trust is pushing to ensure as many retailers and traders as possible get involved.
Safety equipment company Arco has pledged £9,000 to ensure the event can be staged in the summer.
Irene Todd, of the company, has helped organise this year’s event.
She said: “Hessle Road is an integral part of Hull’s history.
“During these challenging times support for this area is critical to help maintain its unique retail outlets and community spirit.
“In order to do this groups supporting Hessle Road need to work together. Co-operation will offer us strength of numbers as we work towards the main goal – a better place to live and work.
“We have been trying to get people on board and finding out what traders want to make the pram race better.”
The trust is now looking to work with the newly formed Hessle Road Traders’ Association.
Mrs Todd said: “Recently, we attended a meeting of the association to offer support.
“Hopefully, this will be the start of a reciprocal arrangement with members of the association attending trust meetings. We look forward to working together in the future.”
Businesses have given their backing to this year’s race.
Manager of B&M at St Andrew’s Retail Park and traders’ association member, Ryan Gray, said: “More people are looking to get behind the pram race this year. The race is great for the area and pulls everyone together.
“It also brings people in who may not come to Hessle Road very often and lets them know what’s on offer here.
“We are supporting the event and have a team in both the pram race and the tug of war.
“Traders need to get behind this as it brings the community together.”
The historic race, originally called the Fish Dock Pram Race in the 1920s and 1930s, came about when the wives of the Hull trawlermen at sea would rush down West Dock Avenue to the trawler owner’s offices to draw their husband’s wages.
In recent years, the event was revived as a way to promote businesses while celebrating Hull’s history.
Last year, 3,000 spectators lined the street to watch 17 pram-pushing teams race to the finish line. Money raised supports local charities including the Network Young People’s Centre.
This year’s event will be on July 14, with “Go for Gold” Olympic-themed activities.
The route will begin at the Boulevard and finish at Rayner’s pub. There will be a carnival at Massey Playing Fields.